Doc Roberts started the Skiboards Superstore, Inc. in 1996. The primary focus has always been skiboards (skiblades, snowblades or whatever people call them but officially “skiboards”). We are here to brag about the super fun sport of skiboarding. Doc Roberts, PhD., president, has been a long time skiboarder as well as a human potential consultant. Doc conducted his doctoral dissertation on sports and self-actualization or living to one’s full potential. He included riding skiboards in this work. He is also author of Instant Skiing, Instant Fun which is available on the skiboards.com website.